Intelligent Wellness. Intentionally Designed.
A strategic advisory firm at the intersection of wellness, data, and design. Shaping impactful, future-forward solutions.
About Us
Our Mission
Our Expertise
Our Solution
We design intelligent, human-centered systems that power the future of wellness—bridging innovation, operational excellence, and commercial scalability for brands and consumers alike.
By integrating strategic design, programming, operational systems, and data-driven insight, we build brands centered on delivering personalized, high-impact experiences that scale.
Our Solution
Our Expertise
Our Solution
We design and implement direct-to-consumer wellness solutions that drive growth, personalization, and operational excellence.
From brand concept and experience design to equipment procurement, rev ops systems, and AI integration, we create seamless, scalable ecosystems that meet the evolving needs of today’s wellness consumer.
Our Expertise
Our Expertise
Our Expertise
We bring decades of experience across wellness, hospitality, and technology to deliver strategic, scalable solutions.
Our work spans concept development, spatial design, equipment procurement, programming, IT systems, and revenue operations. We specialize in integrating intelligent AI—including custom recommendation engines—to optimize pe
We bring decades of experience across wellness, hospitality, and technology to deliver strategic, scalable solutions.
Our work spans concept development, spatial design, equipment procurement, programming, IT systems, and revenue operations. We specialize in integrating intelligent AI—including custom recommendation engines—to optimize personalization and unlock consumer insight across the wellness journey.
Portfolio Expertise
Technology Development
Building scalable, data-forward platforms that power the future of personalized wellness.
Scaled SaaS Platform for Wellness
Built a scheduling solution app from concept to a multi-million dollar SaaS platform that revolutionized wellness bookings through a patent-pending machine learning interface. We launched the MVP in under 9 months, reached $10M in ARR within two years, and facilitated over 50,000 personalized sessions. The platform integrated a data-forward, multi-location system with a provider marketplace and is now transitioning into a franchise-ready model, built to empower licensed experts and brands.
Customer Success & CRM Infrastructure
Developed and deployed operational systems to support scalable growth across wellness organizations. Work included building CRM dashboards for real-time visibility into daily revenue, team performance, and client behavior across multi-location portfolios iIntegrated customer success department and call center, complete with onboarding systems, ticketing workflows, and NPS/CSAT tracking. These systems enabled data-informed decision-making, higher retention, and seamless service delivery at scale.
Wellness & Hospitality Programming
Designing transformative guest experiences and operational systems for leading global brands.
Global Wellness Programming
Extensive work with corporate and independent brands to integrate luxury with purpose-driven wellness. For Scrub Island (Autograph Collection), developed destination-specific programming that leveraged its remote setting to deliver immersive, place-based experiences. Created the full spa concept for the Inn on Biltmore Estate and oversaw operations, aligning wellness with the estate’s legacy of hospitality and environmental stewardship. Developed new spa positioning for Park Hyatt St. Kitts.
Portfolio Management
Developed spa brand standards, operational frameworks, and revenue systems across the Kessler Collection of luxury hotels. Built the foundational tech stack and designed customer success infrastructure to support scalable, high-touch service. Integrated CRM dashboards for daily performance visibility and implemented RevOps models to drive guest satisfaction, retention, and profitability across the spa portfolio. Led digital transformation and spa division change management.
Welcome to DesignWell.AI
Strategic Support
DesignWell.AI provides expert strategic advisory services for wellness brands seeking growth, innovation, or operational transformation. With decades of experience across wellness business strategy, operational consulting, and technology integration, we support founders and executive teams in building scalable models that drive revenue and elevate the customer experience. Services include go-to-market strategy, revenue optimization, brand repositioning, org structure planning, and systems development. Whether you're launching a new wellness concept, scaling an existing brand, or preparing for investment or acquisition, we bring data-informed insights, executional clarity, and long-term value creation.
Brand & Experience Development
DesignWell.AI helps wellness and hospitality brands craft elevated, emotionally resonant experiences that drive loyalty and differentiation. From spa concept creation and treatment protocol design to visual identity and guest journey mapping, we specialize in building brand ecosystems that connect purpose with performance. Our approach blends design thinking, market positioning, and operational feasibility to launch experiences that scale—without sacrificing soul.
Technology Integration
We specialize in integrating scalable, intelligent technology into wellness business operations. From custom CRM dashboards and AI-powered booking systems to end-to-end SaaS platform builds, we bring both strategy and execution to technology adoption. Our solutions enhance personalization, improve operational efficiency, and unlock data-driven decision-making for multi-location wellness organizations and direct-to-consumer brands.
Growth & Revenue Operations
DesignWell.AI builds revenue engines for wellness brands ready to scale. We design and optimize RevOps systems, build customer success infrastructure, and align marketing, sales, and operations to drive measurable growth. Our work includes pricing strategy, membership and loyalty design, customer lifetime value optimization, and performance tracking across portfolios. The result is a clear path from insight to impact.